LAUNCHES & MARKET ENTRY
Launching something new?
Or taking your brand somewhere new?
From launching a new business to entering Southeast Asia, we help founders and brands build the right strategy, connections and market presence.
A launch isn't just a date on a calendar; it's the moment your brand's story begins in a new market. We believe that strategy and creativity shouldn't live in separate rooms.
Our approach combines deep local insights with international standards, ensuring your entrance is not only loud but clear. We connect you with the right creators, media, and communities to turn a moment into momentum.
THE BIG PICTURE
New brand. New market
Let's Make it happen
IS THIS YOU?
Something new in the works?
There are plenty of reasons to call Kinnect Studio. Here are a few good ones.
LAUNCHING A NEW BUSINESS OR BRAND?
You've got the idea, the product or perhaps even the location. Now it's time to introduce it to the world. We help with positioning, launch strategy, PR and partnerships to get your brand in front of the right people.
EXPANDING INTO SOUTHEAST ASIA?
New market, new audience, a few things to figure out. Based in Singapore, we help international brands assess market opportunities, shape their go-to-market strategy and identify relevant local partners.
SOMETHING NEW FROM AN EXISTING BRAND?
A new product, collection, hotel, restaurant or concept? We help build the right campaign, bring in relevant collaborators and create a launch worth talking about.
THE APPROACH
From the first idea to the first impression. And everything after.
01
STARTING POINT
First, we get to know your business. What you're launching, who you're trying to reach, what the market looks like and what success means to you.
02
THE STRATEGY
We turn those conversations into a plan. From positioning and messaging to launch priorities and go-to-market strategy, we work out what needs to happen and when.
03
THE CONNECTIONS
Good connections make a difference. We identify relevant media, creators, potential retail and brand partners, and people worth bringing into the conversation.
04
MAKING IT HAPPEN
From PR campaigns and launch events to email marketing, CRM setup and automated communications, we help bring the plan together, both in front of customers and behind the scenes.
05
THE MOMENTUM
A launch is only the beginning. We look at what worked, what comes next and how to keep building visibility, relationships and opportunities for your brand.
WHAT WE DO
The right people. The right plan. The right moment.
Every launch comes with a different to-do list. We bring together the strategy, communications, connections and marketing tools that make sense for your business.
01
MARKET INSIGHTS & ENTRY PLANNING
Entering Southeast Asia? We help assess your audience, competitors and opportunities, with Singapore as our home base, to develop a practical market-entry approach.
02
LAUNCH STRATEGY & POSITIONING
We develop go-to-market plans, brand messaging and launch campaigns that connect your business with its intended audience. From the initial concept to campaign planning, we help define the direction and priorities.
03
PR, MEDIA & CREATORS
We manage brand storytelling, media outreach, press materials, influencer marketing and creator collaborations to introduce your brand to relevant audiences and build visibility around your launch.
04
BRAND PARTNERSHIPS & EXPERIENCES
We identify potential retail, hospitality and brand partners, develop collaboration opportunities and plan launch experiences. Think media previews, intimate dinners, product launches and events that bring people together.
05
CRM, EMAIL MARKETING & AUTOMATION
We help set up the customer communications that support your business behind the scenes. From CRM workflows and lead capture to email marketing, welcome sequences and automated follow-ups, we help your brand stay connected with its audience.
06
POST-LAUNCH MARKETING & GROWTH
We help maintain brand visibility and customer engagement through ongoing marketing campaigns, PR, email communications and partnerships. We also review performance and identify opportunities to support your next stage of growth.
A few things you might be wondering.
GOOD TO KNOW
Can you help international brands enter Southeast Asia?
Yes. We're based in Singapore and work with brands exploring opportunities in Southeast Asia. Depending on your plans and target market, we can support market-entry strategy, brand positioning, PR, launch communications and relevant partnerships.
Do you work with brands that haven't launched yet?
Absolutely. You don't need to have everything figured out before getting in touch. We can get involved early to help develop your launch strategy, marketing plans and customer communications.
Can you help set up CRM and marketing automation for a new business?
Yes. We can help plan and set up customer communication workflows, email marketing, lead capture and automated follow-ups, depending on your business needs and existing platforms.
Can you help us find retail or brand partners?
We can help research potential partners, identify relevant opportunities and explore introductions where there's a suitable fit.
How early should we get in touch?
Ideally, around six months before your planned launch. This gives us time to understand your market, build the strategy, explore partnerships, prepare your marketing systems and plan the launch properly. Working with a shorter timeline? Get in touch and we'll see what's possible.
Can you support us beyond the initial launch?
Yes. We can discuss ongoing support across PR, marketing campaigns, partnerships, customer communications and brand visibility.
How do we get started?
Share a little about your business, your market and what you’re planning. From there, we’ll suggest how we can help and what working together could look like.
CLIENT VOICES
Kind words from the brands we launch.
I cannot say enough good things about working with Carmelita and Kinnect Studio team!
From our very first call, Carmelita made me feel completely supported, understood, and championed even though we are relatively a new small business.
Beyond being sharp, creative, and insanely well-connected, she bring the warmest, sincere heart in helping Silkfairy’s brand. Most importantly, she believes in the brand and in the founder.
Having Kinnect Studio in your corner is the best decision you could ever make for your brand!
REBECCA LEE
Founder, Silkfairy
Working with Kinnect Studio during our evian®️ event series was an excellent experience in strategic networking. As the lead distributor and
brand representative at Classic Fine Foods, we needed a partner capable of bridging the gap
between premium FMCG and the high-luxury lifestyle sector.
Kinnect Studio delivered on that requirement. Their primary strength lies in their established connections with premier luxury media houses and influential lifestyle publications. Thanks to their personal outreach, we secured placements and attendance from titles that remain key
partners for us today.
In three words: Resourceful, Budget-focused,
Boutique dedication
Margherita fant
Classic Fine Foods / EVIAN