LIFESTYLE PR, CREATORS & BRAND VISIBILITY | SINGAPORE

Let's get the right people talking about your brand

You've got a brand worth knowing about. Let's make sure the right people hear about it.

Kinnect Studio is a Singapore-based brand marketing and PR studio helping founders and premium brands build visibility through storytelling, media relations and creator partnerships. We connect your brand with relevant publications, personalities and communities to help it reach the people who matter.

IS THIS YOU?

Ready to get people talking?

There are plenty of reasons to bring PR into the picture. Here are a few times when Kinnect can help.

YOU WANT MORE PEOPLE TO KNOW YOUR BRAND.

You've built something you're proud of and you're ready to introduce it to a wider audience. We help develop your story, identify relevant media opportunities and connect with creators who can introduce your brand to their communities.

YOU HAVE SOMETHING NEW TO SHARE.

A new collection, restaurant opening, retail launch or exciting collaboration deserves a thoughtful introduction. We help plan your PR campaign, prepare the story and reach out to the publications and people who are likely to find it interesting.

YOU WANT TO BUILD A STRONGER BRAND PRESENCE

You're looking to stay connected with your audience and build recognition over time. We help develop ongoing PR activities, creator relationships and brand stories that keep your business part of relevant conversations.

THE APPROACH

A good story starts with understanding yours.

GETTING TO KNOW YOU

We start by understanding your business, your audience and what makes your brand interesting. We'll also look at your existing visibility, upcoming plans and the conversations you want to be part of.

FINDING THE RIGHT ANGLE

We develop stories and campaign ideas that reflect your brand and give people a reason to pay attention. This becomes the starting point for your PR strategy, media outreach and creator collaborations.

CONNECTING WITH THE RIGHT PEOPLE

We research and identify journalists, editors, creators and communities that make sense for your brand. Each approach is shaped around their interests, audiences and the story we want to share.

BRINGING IT TO LIFE

From press releases and media pitches to product gifting, creator collaborations and PR experiences, we coordinate the activities that bring your story into the conversation.

SEEING WHAT RESONATES

We track relevant media coverage, creator activity and campaign outcomes, sharing what we've learned and identifying opportunities to continue building your brand's visibility.

WHAT WE DO

Good stories. Good connections. Thoughtful PR.

Every brand has its own audience, so we build our PR and creator campaigns around the stories, relationships and opportunities that make sense for yours.

01

PR STRATEGY & BRAND STORYTELLING

We develop PR strategies, key messages and story angles that give your brand a clear voice. Whether you're sharing a founder story, announcing a milestone or introducing a new product, we help shape how that story is told.

02

MEDIA RELATIONS & PRESS OUTREACH

We research relevant journalists and publications, prepare press materials and manage media outreach. Our focus is on building relationships and finding editorial opportunities that align with your brand and audience.

03

CREATOR & INFLUENCER PARTNERSHIPS

We identify creators whose content and interests make sense for your brand, then develop collaborations that feel natural to their audience. This can include gifted experiences, product trials and paid influencer marketing campaigns, depending on your goals.

04

PRODUCT GIFTING & SEEDING

We plan and coordinate product gifting programmes for relevant media, creators and tastemakers. From selecting recipients to preparing the experience and managing follow-ups, we make sure every introduction is considered.

05

FOUNDER VISIBILITY & PROFILE BUILDING

Some of the most interesting brand stories start with the people behind them. We help founders identify relevant interview opportunities, develop talking points and share their expertise through media and brand storytelling.

06

PRESS EVENTS & BRAND EXPERIENCES

From media previews and intimate gatherings to creator tastings and product introductions, we plan experiences that help journalists, creators and guests get to know your brand firsthand.

GOOD TO KNOW

A few things you might be wondering.

What types of brands do you work with?

We work with founders and premium brands across lifestyle, beauty, fragrance, fashion, food, beverage and wellness. We also support selected hospitality businesses, including restaurants and boutique hotels, with PR and brand visibility projects.

Can Kinnect help with both PR and influencer marketing?

Yes. We can develop a communications approach that brings together media relations and creator collaborations. This may include editorial outreach, product seeding, gifted partnerships and paid creator campaigns, depending on your goals and budget.

Can you guarantee media coverage?

Media coverage depends on editorial interest and the publication's own decisions. We focus on developing relevant stories, approaching suitable journalists and building relationships that create opportunities for your brand.

Do you work with international brands entering Singapore?

Yes. Based in Singapore, we support international brands looking to build awareness in the local market. We can help with PR planning, local media outreach, creator collaborations and brand introductions. Regional campaigns can also be discussed based on the markets involved.

How early should we get in touch?

If you're preparing for a major launch, we recommend speaking with us around six months ahead so there's enough time to plan your PR strategy and approach relevant media and creators. We can also discuss individual campaigns with shorter timelines.

Do you offer ongoing PR support?

Yes. We work on individual campaigns and can discuss ongoing PR support for brands looking to maintain their media presence, develop founder visibility and build creator relationships over time.

How do you measure the impact of PR and creator campaigns?

We review relevant media placements, creator content, audience engagement and other agreed campaign measures. Reporting depends on the activities involved and the information available from media and creator partners.

CLIENT VOICES

Kind words from the brands we launch.

I cannot say enough good things about working with Carmelita and Kinnect Studio team!

From our very first call, Carmelita made me feel completely supported, understood, and championed even though we are relatively a new small business.

Beyond being sharp, creative, and insanely well-connected, she bring the warmest, sincere heart in helping Silkfairy’s brand. Most importantly, she believes in the brand and in the founder.

Having Kinnect Studio in your corner is the best decision you could ever make for your brand!

REBECCA LEE

Founder, Silkfairy

Working with Kinnect Studio during our evian®️ event series was an excellent experience in strategic networking. As the lead distributor and
brand representative at Classic Fine Foods, we needed a partner capable of bridging the gap
between premium FMCG and the high-luxury lifestyle sector.

Kinnect Studio delivered on that requirement. Their primary strength lies in their established connections with premier luxury media houses and influential lifestyle publications. Thanks to their personal outreach, we secured placements and attendance from titles that remain key
partners for us today.

In three words: Resourceful, Budget-focused,
Boutique dedication

Margherita fant

Classic Fine Foods / EVIAN

Every brand has a story, but knowing how to tell it and who to share it with takes a little thought.

We get to know your brand, find the angles that make it interesting and develop a PR approach around the people you want to reach. From editorial features and founder interviews to creator collaborations, we help build recognition in ways that feel true to your brand.

THE STORY BEHIND THE BRAND